Assoc/Prof Gregory Brush
- Contact details
The University of Western Australia (M263)
35 Stirling Highway
CRAWLEY WA 6009
- 6488 1414
- 6488 1004
- BCom MCom Lincoln(NZ), PhD W.Aust.
- Greg Brush is an Associate Professor in Marketing. He received his PhD from the University of Western Australia. In addition to research and consulting experience with small business, manufacturing and service organizations, he has published in several international journals including the Journal of Business Research, Psychology and Marketing, Journal of International Marketing and Sport Management Review. His current research interests include small firm relationships, industrial marketing and governance, customer value perspectives and cross-cultural service contexts.
- Key research
- Marketing services
- Industrial marketing
- Customer value
- International and cross-cultural marketing
- Research Publications:
REFEREED JOURNAL ARTICLES
2011CLEMES, M., BRUSH, G., COLLINS, M. ‘Analysing the Professional Sport Experience: A Hierarchical Approach,’ Sport Management Review, 14 (4), 370-388.
2010BRUSH, G., McINTOSH, D. ‘Factors Influencing E-Marketplace Adoption in Agricultural Micro-Enterprises,’ International Journal of Electronic Business, 8 (4/5), 405-432.
2009BRODIE, R., WHITTOME, J. and BRUSH, G. ‘Investigating the Service Brand: A Customer Value Perspective,’ Journal of Business Research [Special Issue on Advances in Brand Management] 62 (3), 345-355.
2008PIHLSTRÖM, M., BRUSH, G. ‘Comparing the Perceived Value of Information and Entertainment Mobile Services,’ Psychology and Marketing [Special Issue on New Media: Mobile Advertising and Marketing] 25 (8), 732-755.
2007 BRUSH, G., REXHA, N. ‘Factors Influencing Supplier Share Allocations in an Overseas Chinese Context’ Journal of International Marketing, 15 (4), 119-154.
2000BRUSH, G., 'Supplier Development Strategies for Small High-Technology Firms' R&D Enterprise: Asia-Pacific, 3, 3, 3-10.
1997BRUSH, G., CLEMES, M., GAN, E., 'The Impact of Attitude, Information, Situation and Behavior on Problem Recognition: The Agrichemical Training Debate' Agribusiness, 13, 1, 45-58.
1996BRUSH, G., SWEENEY, J., 'The Service Encounter: An Extended Framework for Classifying Causes of Satisfying and Dissatisfying Incidents' New Zealand Journal of Business, 18, 2, 43-66.
1995BRUSH, G., CLEMES, M., 'Market Failure and Chemical Use' Review of Marketing and Agricultural Economics, 63, 3, 394-407.
2005CLEMES, M., BRUSH, G., Australian Case Studies in Strategic Marketing (Revised Edition). Southbank, Victoria; Thomson Learning Australia - Dunmore Press, 197 pages. [ISBN 0-17012-892-X]
2005CLEMES, M., BRUSH, G., Australian Case Studies in Strategic Marketing: Teaching Guide (Revised Edition). South Melbourne, Victoria; Thomson Learning, 86 pages. [ISBN 0-17096-822-7]
2004CLEMES, M., BRUSH, G., Australian Case Studies in Strategic Marketing. Palmerston North, New Zealand; Dunmore Press, 197 pages. [ISBN 0-86469-456-3]
2004CLEMES, M., BRUSH, G., Australian Case Studies in Strategic Marketing: Teaching Guide. Palmerston North, New Zealand; Thomson Learning - Dunmore Press, 104 pages. [ISBN 0-86469-472-5]
SECTIONS IN BOOKS
2012BRUSH, G., THOMPSON, D. ‘Marketing the Eco-Shack’ in SHARP, B. Marketing: Theory, Evidence, Practice, Oxford University Press, 272-275.
2007 CLEMES, M., BRUSH, G. ‘Tonix NZ Ltd - Health Recruitment’ in QUESTER, P., MCGUIGGAN, R., PERREAULT, W. AND E. J. MCCARTHY. Marketing: Creating and Delivering Value, 5th Edition. McGraw-Hill, 718-722.
2006BRUSH, G., CLEMES, M. ‘Veritas Aotearoa – Improving Relationship Skills’ in SUMMERS, J., and GARDINER, M. Essentials of Marketing, 2nd Edition. Thompson Learning. Instructors Manual [ISBN: 0-17-01-22751]
2006CLEMES, M., BRUSH, G. ‘Professional Service Firms – The Global Challenge’ in SUMMERS, J., and GARDINER, M. Essentials of Marketing, 2nd Edition. Thompson Learning. Instructors Manual [ISBN: 0-17-01-22751]
1997BRUSH, G. `Chemical User Training', in CLEMES, M., van AMEYDE, A. New Zealand Marketing: Topics and Cases, 3rd Edition, Auckland, Addison Wesley Longman, 180-6.
PAPERS IN REFEREED CONFERENCE PROCEEDINGS
2012BRUSH, G. ‘Enhancing Small Firm Innovation in a High-Technology Context through Supplier Selection,’ Industrial Marketing and Purchasing (IMP) Asia Conference, Goa, India (CD-ROM)
2011BRUSH, G., HUANG, L. ‘A Model of Customer Attractiveness in Professional Business Services,’ Proceedings of the Australia and New Zealand Marketing Academy Annual Conference, Perth, Australia. (CD-ROM)
2010BRUSH, G. ‘Enhancing Innovation and Business Performance through Supplier Collaboration: Perspectives from Vulnerable High-Technology Firms,’ Proceedings of the Global Marketing Conference, Tokyo, September (CD-ROM)
2009BRUSH, G., CLEMES, M., GAN, C. ‘Measurement and Structural Invariance of Cross-Cultural Service Quality Evaluation and Outcomes,’ Proceedings of the 2009 AMA Summer Educators’ Conference, Chicago, IL, 7-10 August, 41-2.
2007BRODIE, R., WHITTOME, J., BRUSH, G. ‘Investigating the Elements of the Service Brand: A Customer Value Perspective,’ Proceedings of the Thought Leaders International Conference on Brand Management, Birmingham Business School, Birmingham, England, April 24-25.
2005McINTOSH, D., BRUSH, G. ‘An Exploratory Study of Barriers to Electronic Marketplace Adoption,’ Proceedings of the Australia and New Zealand Marketing Academy Annual Conference, Perth, Australia. (CD-ROM)
2005PURA, M., BRUSH, G. ‘Hedonic and Utilitarian Motivations for Mobile Service Use,’ Proceedings of the AMA SERVSIG Research Conference, Singapore, 2-4 June, 41.
2005BRUSH, G. ‘The Supplier Development Practices of Innovative Micro-Firms’ Proceedings of the European Marketing Academy Conference, Milan, Italy, 24-27 May.
2004BRUSH, G., REXHA, N. ‘Factors Influencing the Supplier Share Allocation of Singaporean Manufacturers,’ Proceedings of the 2004 AMA Winter Educators’ Conference, Scottsdale, AZ, 6-9 February, 280-1.
2003BRUSH, G. ‘Antecedents and Consequences of Trust in Small Business-Supplier Relationships,’ Proceedings of the 26th Annual Conference of the Academy of Marketing Science, Washington, D.C., May 28-31,156.
2003BRUSH, G. ‘The Risk Preferences of Entrepreneurial Firms: Measurement Issues and Behaviour’, Proceedings of the Australia and New Zealand Marketing Academy Annual Conference, Adelaide, Australia. (CD-ROM)
2001BRUSH, G. ‘The Effects of Supplier Size and Location on the Development of Small High- Technology Manufacturer-Supplier Relationships: An Empirical Investigation with Performance Implications’, Proceedings of the Australia and New Zealand Marketing Academy Annual Conference, Massey University, Auckland, New Zealand. (CD-ROM)
2000BRUSH, G. ‘An Examination of Some Substantive Conditions for the Successful Establishment of Closer Collaborative Interorganisational Relationships in the Industrial Marketing Channels of Small Entrepreneurial Firms’, Proceedings of the 45th International Council of Small Business World Conference, Brisbane, Queensland. (CD-ROM)
1999BRUSH, G. ‘A Conceptual Model of the Development, Management and Performance of Asymmetric Inter-Organisational Relationships for Small Entrepreneurial Firms’, Proceedings of the Australia and New Zealand Academy of Management Annual Conference, Hobart, Tasmania. (CD-ROM)
1997BRUSH, G. ‘Antecedents and Implications of Governance Structure Choice: A Critical Examination of the Literature’, Proceedings of the Australia New Zealand Marketing Educators’ Conference, Monash University, Melbourne, 1543-70.
1995BRUSH, G., CLEMES, M. `The Effects of Informational Uncertainty on Agrichemical Training Decisions', Proceedings of the 39th Annual Conference of the Australian Agricultural Economics Society, Perth, February (Microfiche, Fiche 4 Column 10-12).
1994BRUSH, G., CLEMES, M. `Your Money or Your Life', in Proceedings of the First Annual New Zealand Agricultural Economics Conference, Agricultural and Economics Research Unit Discussion Paper No.141, Lincoln University, Lincoln, New Zealand 87-97.
1994BRUSH, G., CLEMES, M., LAMB, C. `Factors Influencing Problem Recognition in an Environment of Uncertainty', Proceedings of the Eighth New Zealand Marketing Educators' Conference, University of Waikato, Hamilton, 97-111.
UNPUBLISHED CONFERENCE PAPERS
1996BRUSH, G. and SWEENEY, J.C. ‘The Service Encounter: An Extended Framework for Classifying Causes of Satisfying and Dissatisfying Incidents’, paper presented at the 10th Annual Australia and New Zealand Marketing Educators’ Conference, Auckland, December. [Published in New Zealand Journal of Business Special Issue]
1994SAUERS, D.A., WOODS, L.D. and BRUSH, G. `Increase in the Number of Authors per Article in Leading Management Journals: 1967-1992, paper presented at the 21st Annual Conference of the Australia and New Zealand Academy of Management, Wellington, December. [Poster Session]
1995BRUSH, G. The Costs of Non-Protected Agrichemical Use for the New Zealand Farmer, Unpublished Research Report prepared for the Health Research Council of New Zealand, Department of Economics and Marketing, Lincoln University, March.
1993SCULLY, C., BRUSH, G. and SHEPPARD, R. Growsafe Market Research, Unpublished Agribusiness and Economics Research Unit Report prepared for the New Zealand Agrichemical Education Trust, Lincoln University, April.
1995BRUSH, G., CLEMES, M.D. and GAN, E.C. `The Impacts of Attitudes, Information, Situation and Behaviour on Problem Recognition: The Impact on Agrichemical Training’, Department of Economics and Marketing Discussion Paper No.11, Lincoln University, Canterbury, New Zealand.
2003BRUSH, G. The Development, Management and Performance of Key Supplier Relationships by Small High-Technology Firms, Unpublished PhD Thesis, Department of Information Management and Marketing, University of Western Australia, Perth.
1995BRUSH, G. Factors Influencing Problem Recognition in an Environment of Uncertainty, Unpublished Master of Commerce and Management Thesis, Department of Economics and Marketing, Lincoln University, New Zealand.
- Future research
- Customer value contribution
Key supplier development strategies
Cross-cultural service encounter evaluation
Understanding asymmetric relationships
- Industrial relevance
- Services and Industrial Marketing
- Australia-New Zealand Marketing Association
- Honours and awards
- Best paper award in the B2B track at ANZMAC 2011
Best paper award in the B2B and industrial marketing track at the Global Marketing Conference, Tokyo 2010.
Journal of Business Research paper in Science Direct Top10 articles downloaded from JBR 2009/2010
Best paper award at Academy of Marketing Thought Leaders International Conference on Brand Management 2007
Best paper award at ANZMAC 1996
Best paper award in Review of Marketing and Agricultural Economics 1995
Best graduate paper award at New Zealand Agricultural Economics Society Conference 1994
- Previous positions
- Senior Lecturer – University of Auckland 2008-10
Lecturer - University of Auckland 2003-07
- Marketing Research
Creating Marketing Knowledge
Project in Marketing Practice (Marketing Plan)
Service and Business Marketing
- Current external positions
- Member of Editorial Review Board (Marketing) - Journal of Business Research
Occasional Reviewer for Journal of International Business Studies, International Marketing Review, European Journal of Marketing, Industrial Marketing Management, Journal of Business and Industrial Marketing amongst others
- Research profile
Research profile and publications