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The Marketing group is one of four academic disciplines within the UWA Business School.

Staff within the discipline are leaders in their field both locally and internationally and provide world-class marketing education on Business School undergraduate and postgraduate courses.

Marketing graduates are employed at various levels within both private and public sector organisations.  They work in a variety of roles including marketing management, advertising, market research, and consulting.

There is also a strong focus on research within Marketing with an emphasis on the challenges of marketing, including brands and branding, advertising, consumer behaviour, customer focus, product strategy, and marketing research.