Completing postgraduate studies in Marketing will place you at the interface between an organisation and its customers.
Marketing focuses on promoting and selling products and services by finding, communicating and sustaining the competitive advantage that makes a company truly successful.
Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation.
Marketing students at UWA have the opportunity to undertake projects for real-life organisations, and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth, and Westpac.
As a Master of Marketing student, you will complete between 12 and 16 units, depending on your prior studies.
Students who have not completed the Bachelor of Commerce, or equivalent as recognised by the Faculty, may be required to complete relevant conversion units up to the value of four units, as advised by the Faculty:
All students will complete the following units:
|MGMT5506||Ethics and Sustainability Management|
|MKTG5406||Buyer Behaviour and Decision Making|
|MKTG5408||Marketing Analysis and Planning|
|MKTG5462||Global Marketing Strategy|
|MKTG5465||Applied Marketing Research|
|MKTG5501||Integrated Marketing Communications|
In addition, you should choose six units from the following:
|MGMT5610||Applied Professional Business Communications|
|MKTG5405||Special Topics in Marketing|
|MKTG5463||Marketing of Services|
|MKTG5505||Marketing and Society|
"Choosing to study a Master of Marketing at UWA provided me with countless networking and career development opportunities. Being from a marketing background, I wanted to broaden my understanding of marketing as a whole as well as to be able to think and function more strategically.
The Master of Marketing allowed me to not only enhance my analytical ability but also to improve my communication skills tremendously."Ryan Poh
The Master of Marketing is a specialist degree, designed to equip you with an in-depth knowledge of the field.
As a Marketing graduate, you may be employed in areas such as advertising, public relations, marketing research and digital marketing.
Marketing graduates find employment in the public, private and not-for-profit sectors in both agency and client organisations.
After appropriate work experience, graduates may choose to enrol in the MBA Full Time Intensive.
|Location offered||Crawley (Perth, Western Australia)|
|Attendance types||Part-time, Full-time|
|Delivery mode||Internal (on campus)|
|Starting dates||Semester 1 (February), Semester 2 (July)|
|Weekly time commitment||The estimated time commitment is 12 hours per unit which includes contact hours, personal study and examinations.|
|Standard full-time completion||1.5 - 2 years (depending on if advanced standing is granted for prior learning). For details, contact the Business School Student Centre.|
|Maximum time to complete||5 years|
|Course fees||See our Course Calculator|
|Scholarships||See our Business School Scholarships and UWA Scholarships|
|CRICOS Code||018133F, 083273K|
All students must meet UWA’s English language competency requirements.
To be eligible for admission, you must meet the following requirements: