Business School

If you wish to pursue a career in marketing, this specialist degree will offer you the opportunity to acquire the strategic knowledge and practical skills that businesses are seeking.

The Master of Marketing is distinguished from other programs as it addresses the marketing issues faced by businesses in today’s complex, competitive world. This degree is designed for tomorrow’s leaders in this field, who will face increasingly demanding marketing challenges.

Course structure

This course consists of twelve units comprising:

Two core units

MGMT8506 Ethical Dimensions of Organisations, Management and Leadership
MGMT8550 Marketing Principles

and

Ten units from the list below:

EBUS8504 Electronic Business
MKTG8465 Applied Marketing Research
MKTG8405 Special Topics in Marketing
MKTG8406 Buyer Behaviour and Decision Making
MKTG8408 Marketing Analysis and Planning
MKTG8409 Advanced Contemporary Topics in Marketing
MKTG8462 Global Marketing Strategy
MKTG8463 Marketing of Services
MKTG8501 Integrated Marketing Communications
MKTG8502 Electronic Marketing
MKTG8505 Marketing and Society
MKTG8578 Client Management

Admission requirements

A bachelor's degree with a weighted average mark of at least 60 per cent of this University or equivalent degree from another tertiary institution, as recognised by the Faculty.

All UWA coursework programs: English Language Competence

International students

In addition to the admission requirements for domestic students, international students should consult our international student information.

Master of Marketing [PDF, 656.2 KB]
Updated 29 Sep 2011